Why we created Unboxing The Future: A unique talk show format where curated information meets unexpected entertainment

October 22, 2024

Have you ever felt overwhelmed with information?
For sure, you did!

Why? In today's fast-paced, hyper-connected world, the average person is exposed to as many as 5,000 pieces of content daily. This deluge of information is overwhelming and often leaves little room for reflection, critical thinking, or meaningful conversations. Many of us struggle to cut through the noise and truly grasp the complex ideas that shape our present and future. This is precisely the challenge Unboxing The Future seeks to address.

We created Unboxing The Future as a space where bold conversations meet engaging, unexpected entertainment, making complex topics more accessible and actionable.

Our mission is simple yet powerful: we aim to break down the noise, providing insights that resonate and stick with you. At a time when understanding our world is more important than ever, Unboxing The Future gives our audience the tools to do just that.

Why start with Berlin?

Unboxing The Future of Berlin 

We chose to begin this journey in Berlin, a city that stands at a critical crossroads. Known for its artistic spirit, startup culture, and history of transformation, Berlin is facing challenges as its identity and values are put to the test. The city's growth and commercialization have sparked conversations about the future of its cultural soul. That’s why our first season is dedicated to Unboxing the Future of Berlin.

Through our collaboration with betahaus for the first 6 episodes, Berlin’s first coworking space and a pioneer of innovation for over 15 years, we are diving deep into the essence of the city. With its rich history of fostering creativity and entrepreneurship, betahaus provides the perfect backdrop for the kinds of conversations that matter. The first six episodes have been filmed there, where key players gather to discuss the future of the city we love.

What makes Unboxing The Future unique?

What truly sets Unboxing The Future apart is our approach to blending entertainment with insightful discussions. Instead of following the traditional talk show format, we’ve created an interactive experience that keeps the audience engaged while tackling important topics that impact our everyday lives.

Every episode features live musical performances with our guests, live audience participation during release events, and candid conversations that dive deep into the heart of each topic. This immersive format allows for a unique blend of depth and accessibility, we make sure the ideas hit home.

Our 2 hosts, Ain TheMachine and Iva Jankovic, ensure that every episode is as thought-provoking as it is entertaining. Behind the scenes, the management and production team works systematically to curate topics, invite thought leaders, and ensure that each episode is relevant, impactful, and true to the spirit of unboxing bold futures.

Ain TheMachine
brings the secret sauce that makes Unboxing The Future truly stand out. A musician and multimedia artist, he infuses each episode with a dynamic blend of entertainment, creativity, and live electronic music, turning the talk show into an immersive experience. His unique approach ensures that every conversation is not just engaging but also vibrant and memorable. Diego’s ability to seamlessly integrate music and creativity into the flow of discussion adds a layer of entertainment that keeps the audience hooked, making complex topics more approachable and enjoyable.

Who are our guests?

We carefully select guests who are not just leaders in their fields but also deeply connected to the topics we explore. Each guest is a key player or thought leader on the subject at hand, bringing both personal and professional insights to the conversation. This unique blend allows for a richer, more nuanced dialogue that elevates each episode beyond a surface-level discussion.

What makes our guests stand out is the way their personal journeys intertwine with the topics we cover, our guests offer perspectives that are both informed by their professional expertise and deeply personal to them.

For example, some of the guests of “Unboxing The future of Berlin”:

Lubomila Jordanova, Obama leader, MIT under 35 innovators, and founder of Plan A and Greentech Alliance, didn’t just speak about sustainability as a business strategy; she shared how her personal passion for climate action shaped her entire career. This personal-professional connection allows the audience to engage with the topic on a deeper level and gain a more intimate understanding of why these issues matter.

Similarly, Matthias and Florian’s episode, legendary techno cub founder and award winning film director, on Berlin's underground culture brought their lived experiences into the discussion. They didn’t just explain the cultural shifts happening in Berlin; they revealed how these changes affect them personally, as people who have lived through and shaped the city’s artistic and cultural landscape.

When Delphine Mousseau, former VP of Zalando, appeared on Unboxing The Future, she shared her powerful journey as a single mother of four, navigating the challenges of relocating to Berlin as a foreigner and taking on an executive role in a major tech company. Delphine brought a unique perspective on the complexities of managing high-level responsibilities while balancing personal life. Her story highlights the importance of risk-taking, adaptability, and self-care, providing inspiration for those facing similar professional and personal challenges.

Martin Eyerer, co-founder of Riverside Studios and an influential figure in Berlin’s music scene, spoke about the significance of community and the role of exclusivity in fostering true artistic curation. Martin emphasized that in a city as culturally vibrant as Berlin, success in the creative industries stems not only from individual talent but from building and maintaining a tight-knit community. His reflections highlighted how exclusivity, when thoughtfully applied, can preserve the authenticity and integrity of a creative space, making it a haven for innovation and collaboration.

By unboxing the professional and personal narratives of thought leaders, Unboxing The Future continues to offer a platform where complex topics meet real-world stories, creating conversations that resonate and inspire action.

Why Unboxing The Future matters

In an era where attention is fragmented and time is limited, Unboxing The Future offers a solution to a growing problem: the need for thoughtful, engaging, and digestible content that helps us make sense of the world. In breaking down complex ideas into actionable insights, we hope to spark real conversations and, ultimately, real change.

As we continue to release more episodes, our goal remains the same: to provide a platform for open, bold conversations that challenge the status quo, inspire creativity, and offer fresh solutions. We invite you to join us as we continue to unbox the future—starting right here in Berlin.

From online to onsite, the audience leads the conversation 

In addition to releasing Unboxing The Future episodes online at the start of every month, we take it a step further with live onsite events where the audience plays a central role. 

These aren’t your typical talks; the audience actively shapes the conversation alongside our 2 hosts and thought-leader guests, bringing fresh perspectives and sparking deep, meaningful discussions. 

And true to our distinctive Unboxing style, each event begins and ends with music—a powerful tool that sets the atmosphere, connects the audience, and energizes the entire experience. 

With Unboxing The Future, we’re creating a new kind of conversation—one that cuts through the clutter and offers real, lasting insights.

Stay tuned, join the conversation, and together, let's shape the future!

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