Building a Greentech Future in Europe and Berlin: Lubomila Jordanova’s Journey

In this episode Lubomila Jordanova, founder of Plan A and Greentech Alliance, shares her compelling journey of why she chose Berlin as the perfect city to launch and scale her impact-driven business.

As a female founder navigating the challenges of entrepreneurship, Lubomila delves into Berlin’s unique advantages as a startup launchpad, from its experimental mindset to its strong sense of community.

She highlights the importance of collaboration, sustainability, and innovation in shaping her path while also addressing the hurdles Berlin presents when scaling a business.

Through her insights, Lubomila reveals how the city's culture of openness and support has been critical in growing a business aimed at making a difference.

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[00:00:01] - Berlin’s Unique Approach to Business Growth:
Lubomila talks about Berlin’s experimental mindset and the city’s supportive startup ecosystem.

[00:03:05] - Energy and Persistence:
Lubomila brings a battery pack to symbolize the energy needed to keep pushing forward, both physically and metaphorically.

[00:08:02] - Why Berlin?:
Lubomila chose Berlin over other cities for its opportunities in sustainability and community support.

[00:12:07] - Personal Sacrifices and Reinvention:
Founding Plan A required significant personal sacrifices and constant reinvention.

[00:15:39] - The Power of Collaboration:
Lubomila explains how collaboration has been essential to addressing climate challenges and building her business.

[00:46:06] - Berlin’s Potential and Challenges as a Startup Hub:
While Berlin is great for launching a business, scaling requires navigating obstacles such as limited funding and a lack of structured support.

[00:54:10] - Gender Dynamics in Fundraising:
Lubomila shares her experiences with gender bias and the importance of staying true to her identity.

[01:08:06] - Berlin’s Need for Growth Infrastructure:
Berlin is an ideal city for starting a business, but Lubomila points out the need for better infrastructure to support scaling.

[01:12:44] - A Vision for a Vibrant Berlin:
Lubomila envisions a more vibrant, colorful Berlin that remains a hub for sustainability and innovation.

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